Why Dr Vijay Mallya lost his zest for battling crises? Kingfisher Airline's turbulence:

For Dr Vijay Mallya it is another Business  For many it is life line :(


For a painfully long time now, the world has been an unhappy place for Vijay Mallya. Unkind too, he is likely to say. The liquor tycoon, once a monument to opulence and flamboyance, is now almost defensive about his flashy lifestyle.
  "I have learnt the hard way that in India wealth should not be displayed. Better to be a multi billionaire politician dressed in Khadi," he tweeted on Saturday.

Understandably, Mallya was not upset to have dropped off a list of billionaires recently. "Thanks to the Almighty that Forbes (magazine) has removed me from the so-called billionaires list... less jealousy, less frenzy and wrongful attacks," he tweeted.   A forced change in lifestyle and riches are merely two of the many twists and turns that Mallya's life has taken in recent times. If he once revelled in the attention of flashbulbs, he abhors it today.

Mallya was not seen in India for weeks until his return to the Formula One race in Greater Noida's Buddh International Circuit on Saturday. A senior Kingfisher AirlinesBSE 4.59 % executive said the options in India had long run out: "A solution can be found only overseas."

But, by his own admission, Mallya has been called an absconder. During the time he was away, Mallya has evoked strong reactions, many of them unprintable, on Twitter.

               Watch this Video

His return has been anything but easy despite his protestations. He faced the discomforting prospect of running into angry employees protesting unpaid salaries at the venue. In a flash, the management, which has been ruing a severe cash crunch for months, offered a month's pay to buy peace with them and avoid embarrassment for Mallya. Again, a drastic change in fortunes for a man who was lauded for bringing Gandhi and Tipu Sultan memorabilia from foreign shores to India.

The Bugbear 

It's not hard to understand the root cause of Mallya's troubles - Kingfisher Airlines. The airline apart, Mallya owns a diversified drinks empire, an engineering company and a chemicals enterprise, but no business has given as much personal anguish and financial distress as the airline has. Once the country's second-largest carrier, Kingfisher has never turned a profit since its launch in 2005. It has been grounded since October 1, owing to employee unrest. Aviation regulator DGCA suspended the licence after the airline failed to address its concerns over safety.

While the fortunes of Kingfisher have swung from celebratory to sobering, its problems are also enveloping other businesses. "In the past seven years, he has lost focus on the liquor business because of Kingfisher," said a former associate of Mallya. Whisky brands Royal Challenger and Director's Special, which once dominated their categories, are now languishing at third and sixth positions, according to him. "The liquor business still generates cash, but it has lost direction."

The Big Question

Yet, Dr Vijay Mallya seems to be in no mood to let go of the Airline. To many, his attitude is as vexing as it is perplexing. Vexing to his employees who are unsure about their future, his lenders whose money might have delivered better returns in a casino and a government which might have to eventually pull the plug on the airline. The question is also perplexing because all signs point to an airline as good as dead.

Kingfisher has accumulated debt of nearly $2.5 billion, according to the Centre for Asia Pacific Aviation (Capa). A revival would cost at least $1 billion, a humongous sum under the circumstances, according to the consultancy.



Shekhar Gupta
CEO
Capt. Shekhar Gupta [ Pilot, DIAM, M.Ae.S.I., MAOPA [USA] ]
shekhar@aerosoft.in 
Blog : http://shekharaerosoft.blogspot.in/ 

Shekhar is a Professional Pilot with more then 8 years experience of Flying on 14 different types of Air crafts in 10 different countries with accident free flying record. Shekhar is good in Flying Training as well as in Ground class for Pilots. Shekhar started his flying career from Skycabs [Colombo ] and worked for many Airlines Training Companies from different part of the world. He trained more then 350 Pilots who are flying world wide. He is a member of Aircraft Owners & Pilots Association [ USA], Royal Society of Aeronautics [ UK], Delhi Flying Club, Aeronautical Society of India, MP Flying Club Indore, Aeronautical Research Society. He is a frequent flyer on AA, Air India, British Airways, Cathey Pacific, Delta Airlines, Emerites, Ethihad, Jet Airways, Kingfisher and many more. Shekhar is an active member of www.MissionToCanada.com  set up by Govt. of Canada and Air Transport Association of Canada.

His recent passion is Aviation SEO for which he takes classes for IIT & IIM students in India and others in abroad. And www.AirAviator.com  a new proposed virtual Air Charter Services.



Kingfisher's turbulence: Has Vijay Mallya lost his zest for battling crises?
Times of India
It's not hard to understand the root cause of Mallya's troubles - Kingfisher Airlines. The airline apart, Mallya owns a diversified drinks empire, an engineering company and a chemicals enterprise, but no business has given as much personal anguish and ...
See all stories on this topic »

Times of India
Kingfisher Management Discusses Revival Plans with DGCA
INDOlink
"It was a general meeting. We had a discussion with the DGCA to get a better understanding about presenting the revival plan (of the airline). We will get back to them very soon," airline CEO Sanjay Aggarwal said after a 30-minute meeting with DGCA ...
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Virgin Atlantic & Kingfisher Airlines: How Richard Branson is different from ...
Economic Times
At 8.45 pm on Thursday, nearly six hours after Kingfisher Airlines made peace with striking employees, British entrepreneur Sir Richard Branson made his way into a makeshift stage erected by the poolside of a hotel in New Delhi, accompanied by bhangra ...
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Economic Times
Kingfisher crisis: We borrow from those who earn less than us, say employees
Economic Times




Vijay Mallya flies in for Indian GP, slams critics - NDTVProfit.com
profit.ndtv.com/news/corporates/article-vijay-mallya-flies-in-for...
27-10-2012 · Vijay Mallya flies in for Indian GP, slams critics - Embattled Force India team boss Vijay Mallya made his Indian Grand Prix entrance in combative mood on ...
Vijay Mallya thanks 'Almighty' for losing billionaire tag - Indian ...
www.indianexpress.com/news/vijay-mallya-thanks-almighty-for-losing...1 day ago
Liquor baron Vijay Mallya today thanked 'the Almighty' for losing the billionaire status, and hoped that it would lead to "less jealousy, less frenzy and (less of ...
Never been elusive, played active part in wage deal: Vijay Mallya ...
economictimes.indiatimes.com/news/news-by-industry/et-cetera/n…19 hours ago





ET Magazine caught up with Kingfisher Airlines employees on Wednesday, a day before management promised them to pay their salaries. Two of them shared their agonising experience. Let's call them Employees X and Y as they sought anonymity. Excerpts ...
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Economic Times
Never eluded during Kingfisher crisis, says Vijay Mallya at F1 Grand Prix
NDTV
Greater Noida: Kingfisher Airlines Chairman Vijay Mallya today said he was never out of reach of his striking employees during the 26-day impasse over non-payment of salaries since March this year and had played an active part in the wage settlement.
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NDTV
Helped in Kingfisher settlement: Mallya
indiablooms
Greater Noida, Oct 27 (IBNS): Liquor baron and Kingfisher Airlines Chairman Vijay Mallya on Saturday said his participation helped in reaching the settlement between management and striking employees during the recent deadlock of the private carrier ...
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indiablooms
Vijay Mallya flies in to attend Indian GP, blasts media for Kingfisher coverage
Economic Times
Mallya's Kingfisher Airlines had its licence suspended by India's civil aviation authorities last week and has not flown since the start of October after a protest by employees, unpaid since March, turned violent. The airline has never turned a profit ...
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27-10-2012 · GREATER NOIDA: Kingfisher Airlines Chairman Vijay Mallya today said he was never out of reach of his striking employees during the 26-day impasse over non ...
Kingfisher chief Vijay Mallya flies in for Indian Grand Prix ...
www.ndtv.com/article/india/kingfisher-chief-vijay-mallya-flies-in...20 hours ago
27-10-2012 · Greater Noida: Embattled Force India team boss Vijay Mallya made his Indian Grand Prix entrance in combative mood on Saturday, lashing local media for ...
Vijay Mallya makes presence felt at Indian GP | News | NDTVSports.com
sports.ndtv.com/formula-1/news/item/198487-vijay-mallya-makes...17 hours ago
Greater Noida: Sahara Force India co-owner Vijay Mallya made his highly anticipated appearance at the Buddh International Circuit (BIC) here Saturday and ruled out ...
Vijay Mallya flies in for Indian Grand Prix - Yahoo! News
in.news.yahoo.com/video/national-22564751/vijay-mallya-flies-in...




Watch the video 'Vijay Mallya flies in for Indian Grand Prix' on Yahoo! News India.
Vijay Mallya rues display of wealth
www.financialexpress.com/news/vijay-mallya-rues-display-of-wealth/...
27-10-2012 · New Delhi: Liquor baron Vijay Mallya today said he has learnt the hard way that wealth should not be displayed in India, and that it is better to be a ...




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